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000687897 020__ $$z9781781903612
000687897 020__ $$a9781781903629 (electronic bk.)
000687897 035__ $$a(MiAaPQ)EBC1123416
000687897 035__ $$a(Au-PeEL)EBL1123416
000687897 035__ $$a(CaPaEBR)ebr10651494
000687897 035__ $$a(CaONFJC)MIL430374
000687897 035__ $$a(OCoLC)828743512
000687897 040__ $$aMiAaPQ$$cMiAaPQ$$dMiAaPQ
000687897 050_4 $$aHF5415.153$$b.C43 2012
000687897 24504 $$aThe challenges facing brand managers today/$$cguest editors, Francisco Guzmán and Oriol Iglesias.
000687897 260__ $$a[Bradford] :$$bEmerald Insight,$$c2012.
000687897 300__ $$ap. [386]-488.
000687897 336__ $$atext$$2rdacontent
000687897 337__ $$acomputer$$2rdamedia
000687897 338__ $$aonline resource$$2rdacarrier
000687897 4900_ $$aJournal of product & brand management : featuring pricing strategy & practice,$$x1061-0421 ;$$vv. 21, no. 6
000687897 504__ $$aIncludes bibliographical references.
000687897 506__ $$aAccess limited to authorized users.
000687897 650_0 $$aNew products$$xManagement.
000687897 650_0 $$aNew products$$xMarketing.
000687897 650_0 $$aBranding (Marketing)
000687897 650_0 $$aAdvertising$$xBrand name products.
000687897 655_0 $$aElectronic books
000687897 7001_ $$aGuzmán, Francisco.
000687897 7001_ $$aIglesias, Oriol.
000687897 852__ $$bebk
000687897 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1123416$$zOnline Access
000687897 909CO $$ooai:library.usi.edu:687897$$pGLOBAL_SET
000687897 980__ $$aBIB
000687897 980__ $$aEBOOK
000687897 982__ $$aEbook
000687897 983__ $$aOnline