The challenges facing brand managers today/ guest editors, Francisco Guzmán and Oriol Iglesias.
2012
HF5415.153 .C43 2012
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Details
Title
The challenges facing brand managers today/ guest editors, Francisco Guzmán and Oriol Iglesias.
ISBN
9781781903612
9781781903629 (electronic bk.)
9781781903629 (electronic bk.)
Publication Details
[Bradford] : Emerald Insight, 2012.
Language
English
Description
p. [386]-488.
Call Number
HF5415.153 .C43 2012
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Added Author
Series
Journal of product & brand management : featuring pricing strategy & practice, 1061-0421 ; v. 21, no. 6
Linked Resources
Record Appears in