Part 1. What We Know about Visitor Attention
Introduction
Early Studies
Theories and Models
Outcomes of Engaged Attention
Overview of the Attention-Value Model
Part 2. Understanding Value and Motivation
Value as a Combination of Quality and Duration
How Value Influences Choice of Text
Predicting Engaged Attention to Exhibit Text
Part 3. Ways to Promote Engaged Attention
Visitor Self Guides
Instructions to Describe/Compare Objects
Label Placement
Supplementing Audio with Text
Large Interpretive Background
Part 4. Promoting Engaged Attention through Exhibit Design
Phenomena that Decrease Visitor Attention
Visitor Navigation and Attention
Some Guiding Principles for Exhibitions
Appendix A: Checklist for Managing Attention.