Go to main content

Laddering: unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].

Holtzclaw, Eric, 1973-; Holtzclaw, Kaitlyn.
2013
HF5415.32 .H637 2013
Available Online
Formats
Format
BibTeX
MARCXML
TextMARC
MARC
DublinCore
EndNote
NLM
RefWorks
RIS
Add to Basket

Linked e-resources

Linked Resource
Online Access

Details

Title
Laddering: unlocking the potential of consumer behavior / Eric V. Holtzclaw ; [illustrations by Kaitlyn Holtzclaw].
Author
Holtzclaw, Eric, 1973-
ISBN
9781118566121 (cloth)
9781118652978 (electronic bk.)
Publication Details
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Language
English
Description
xvi, 208 p. : ill.
Call Number
HF5415.32 .H637 2013
Dewey Decimal Classification
658.8/342
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Holtzclaw, Kaitlyn.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
History
The need for laddering : BellSouth case study: but would you?
Laddering defined : cruise line case study
The steps to laddering : the social TV case study.

Browse Subjects

Show more subjects...

Statistics

from
to
Export