The passion conversation: understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.].
2013
HF5827.95 .P37 2013
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Title
The passion conversation: understanding, sparking, and sustaining word of mouth marketing / Robbin Phillips ... [et al.].
ISBN
9781118533338 (cloth)
9781118767948 (electronic bk.)
9781118767948 (electronic bk.)
Publication Details
Hoboken, N.J. : John Wiley & Sons, Inc., 2013.
Language
English
Description
xii, 212 p. : ill.
Call Number
HF5827.95 .P37 2013
Dewey Decimal Classification
658.8/72
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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