@article{691197, recid = {691197}, author = {Siroker, Dan. and Koomen, Pete, and Harshman, Cara.}, title = {A/B testing: the most powerful way to turn clicks into customers /}, publisher = {Wiley,}, address = {Hoboken :}, pages = {vi, 202 p. :}, year = {2013}, note = {Includes index.}, url = {http://library.usi.edu/record/691197}, }