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A/B testing: the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.

Siroker, Dan.; Koomen, Pete, 1982-; Harshman, Cara.
2013
HD58.9 .S5447 2013
Available Online
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Title
A/B testing: the most powerful way to turn clicks into customers / Dan Siroker, Pete Koomen, with Cara Harshman.
Author
Siroker, Dan.
ISBN
9781118536094 (cloth)
9781118659175 (electronic bk.)
Publication Details
Hoboken : Wiley, 2013.
Language
English
Description
vi, 202 p. : ill. (chiefly col.)
Call Number
HD58.9 .S5447 2013
Dewey Decimal Classification
658.8/3402854678
Note
Includes index.
Access Note
Access limited to authorized users.
Added Author
Koomen, Pete, 1982-
Harshman, Cara.
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How A/B testing helped win the White House
twice
What to test
Refine, explore, and refine
Less is more : reduce choices
Conclusion
Acknowledgements.

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