Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
2013
HF5415.13 .A78 2013
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Details
Title
Big data marketing : engage your customers more effectively and drive value / Lisa Arthur.
Author
ISBN
9781118733899 (cloth)
9781118734056 (electronic bk.)
9781118734056 (electronic bk.)
Published
Hoboken, New Jersey : John Wiley & Sons, Inc., [2013]
Copyright
©2013
Language
English
Description
1 online resource (208 pages) : color illustrations
Call Number
HF5415.13 .A78 2013
Dewey Decimal Classification
658.8/3
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
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