Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
2014
HF5823 .J298 2014
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Details
Title
Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
Author
ISBN
9781118801154
9781118808429 (electronic bk.)
9781118808399 (electronic bk.)
9781118808429 (electronic bk.)
9781118808399 (electronic bk.)
Published
Hoboken, New Jersey : John Wiley and Sons, 2014.
Copyright
©2014
Language
English
Description
1 online resource (290 pages)
Call Number
HF5823 .J298 2014
Dewey Decimal Classification
659.1
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Added Author
Available in Other Form
Print version: Jaffe, Joseph. Z.E.R.O. : zero paid media as the new marketing model. Hoboken, New Jersey : John Wiley and Sons, c2014 9781118801154
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