TY  - GEN
T1  - The myths of creativity :the truth about how innovative companies and people generate great ideas /
AU  - Burkus, David,
AU  - Morgan, Adrian.
AU  - Rich, Andrew.
ET  - First edition.
CN  - HD53
ID  - 692612
KW  - Creative ability in business.
KW  - Creative thinking.
KW  - New products.
KW  - Technological innovations.
SN  - 9781118729762
SN  - 9781118729885
TI  - The myths of creativity :the truth about how innovative companies and people generate great ideas /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1471917
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1471917
ER  -