@article{693125,
      note = {Includes index.},
      author = {Halloran, Tim, and Morgan, Adrian.},
      url = {http://library.usi.edu/record/693125},
      title = {Romancing the brand : how brands create strong, intimate  relationships with customers /},
      recid = {693125},
      pages = {1 online resource (275 pages)},
}