TY - GEN T1 - Romancing the brand :how brands create strong, intimate relationships with customers / AU - Halloran, Tim, AU - Morgan, Adrian. CN - HF5415.1255 N1 - Includes index. ID - 693125 KW - Branding (Marketing) KW - Product management. KW - Customer relations. SN - 9781118828960 TI - Romancing the brand :how brands create strong, intimate relationships with customers / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1586582 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1586582 ER -