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000693125 020__ $$z9781118611289
000693125 020__ $$a9781118828960$$q(electronic bk.)
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000693125 050_4 $$aHF5415.1255$$b.H35 2014
000693125 0820_ $$a658.8/27$$223
000693125 1001_ $$aHalloran, Tim,$$d1969-
000693125 24510 $$aRomancing the brand :$$bhow brands create strong, intimate relationships with customers /$$cTim Halloran ; cover design by Adrian Morgan.
000693125 264_1 $$aSan Francisco, California :$$bJossey-Bass,$$c2014.
000693125 264_4 $$c©2014
000693125 300__ $$a1 online resource (275 pages)
000693125 336__ $$atext$$2rdacontent
000693125 337__ $$acomputer$$2rdamedia
000693125 338__ $$aonline resource$$2rdacarrier
000693125 500__ $$aIncludes index.
000693125 506__ $$aAccess limited to authorized users.
000693125 588__ $$aDescription based on print version record.
000693125 650_0 $$aBranding (Marketing)
000693125 650_0 $$aProduct management.
000693125 650_0 $$aCustomer relations.
000693125 655_0 $$aElectronic books
000693125 7001_ $$aMorgan, Adrian.
000693125 77608 $$iPrint version:$$aHalloran, Tim.$$tRomancing the brand : how brands create strong, intimate relationships with customers.$$dSan Francisco, California : Jossey-Bass, c2014 $$z9781118611289 $$w2013043201
000693125 852__ $$bebk
000693125 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1586582$$zOnline Access
000693125 909CO $$ooai:library.usi.edu:693125$$pGLOBAL_SET
000693125 980__ $$aBIB
000693125 980__ $$aEBOOK
000693125 982__ $$aEbook
000693125 983__ $$aOnline