Marketing schools, marketing cities [electronic resource] : who wins and who loses when schools become urban amenities / Maia Bloomfield Cucchiara.

A strategic opportunity
From "Philadelphia" to the "Next Great City": revitalization in a postindustrial city
Institutions of last resort: crisis, markets, and stratification in Philadelphia's schools
Revitalizing schools: the Center City Schools Initiative
"This is not an inner-city school!": marketing Grant Elementary
"This school can be way better!": transforming Grant Elementary
The "Segregated Schools Initiative?": lasting consequences of a short-lived project
Citizens, customers, and city schools.