Alternative functions of the black art : Letterpress printing and working conditions ; Training and aptitude ; The status of the early letterpress jobbing printer ; The sign-writer ; The jobbing engraver ; The engraved writing manual ; The engraved frontispiece and title page
Celebrating the challenge of change : Handicraft to mechanized industry ; Early nineteenth-century European typeface design ; Display typefaces: British typefoundries ; Popular reading: broadsides, chapbooks and almanacs ; Newspapers and early advertising ; Advertising and the growing influence of the USA ; Display typefaces: American wood type
Mechanization and international ambition : The influence of mechanization on the status of design ; Advertising and the advertising agency ; Packaging and the retail business ; Posters and the entertainment business ; Information design for transport systems ; Lithography and the advent of colour printing ; Mechanization and the failures of training ; Early photography and its influence on illustration ; The elevation of the jobbing printer
Artistic aspirations for mass communication : The apprentice and technical college ; The United States and artistic printing ; Artistic printing in Britain ; Photography and printing technology ; Colour printing and advertising
The rise of advertising and design : From Arts and Crafts to Art Nouveau ; Art, design and the cultural magazine ; The fall of artistic printing ; The mechanization of type composition ; The commercial artist and the poster
Printing at the service of design : Craft, science and revival ; The independent designer ; Designers working with printers ; Establishing credibility for design ; Graphic design and the graphic designer ; Postscript.