@article{693736,
      recid = {693736},
      author = {Jury, David.},
      title = {Graphic design before graphic designers : the printer as  designer and craftsman 1700-1914 /},
      publisher = {Thames & Hudson},
      address = {New York, N.Y. :},
      pages = {312 p. :},
      year = {2012},
      abstract = {Although the term was not coined until the 1920s, graphic  design existed long before there were any graphic  designers. This lavish volume is a vibrant mix of  beautifully crafted printed ephemera from the past. It is a  visual journey through the pre-history of graphic design,  charting the printer's progress from jobbing tradesman to  the heights and hallowed status of artistic printer.  Showcasing work from a host of anonymous talents whose  names are lost to history as well as seminal, pioneering  typographers, artists and printers such as Giambattista  Bodoni, William Morris and Oscar Harpel, it reveals how  those working on both sides of the Atlantic responded to  everyday communication issues with original solutions and  breathtaking flair and skill. The extraordinarily diverse  results - the precursor of what we now call graphic design  - are a celebratory cultural feast of the jobbing printer's  contribution to visual culture and heritage.--Publisher  information.},
      url = {http://library.usi.edu/record/693736},
}