000693736 000__ 03756cam\a2200301\a\4500
000693736 001__ 693736
000693736 005__ 20210515093419.0
000693736 008__ 120330s2012\\\\nyua\\\\\b\\\\001\0\eng\c
000693736 010__ $$a  2012932514
000693736 020__ $$a9780500516461$$qhardcover
000693736 020__ $$a0500516464$$qhardcover
000693736 035__ $$a(OCoLC)ocn783161354
000693736 035__ $$a693736
000693736 040__ $$aBTCTA$$beng$$cBTCTA$$dBDX$$dUKMGB$$dERASA$$dYDXCP$$dYNK$$dCDX$$dIBZ$$dAS0$$dOCP$$dBWX$$dBKX$$dWC3$$dOBE$$dVP@$$dOMB$$dCGN$$dOCLCF
000693736 042__ $$apcc
000693736 049__ $$aISEA
000693736 050_4 $$aZ246$$b.J87 2012
000693736 08204 $$a741.609$$223
000693736 1001_ $$aJury, David.
000693736 24510 $$aGraphic design before graphic designers :$$bthe printer as designer and craftsman 1700-1914 /$$cDavid Jury.
000693736 260__ $$aNew York, N.Y. :$$bThames & Hudson$$c2012.
000693736 300__ $$a312 p. :$$bill. (chiefly col.) ;$$c31 cm
000693736 504__ $$aIncludes bibliographical references and index.
000693736 5050_ $$aAlternative functions of the black art : Letterpress printing and working conditions ; Training and aptitude ; The status of the early letterpress jobbing printer ; The sign-writer ; The jobbing engraver ; The engraved writing manual ; The engraved frontispiece and title page -- Celebrating the challenge of change : Handicraft to mechanized industry ; Early nineteenth-century European typeface design ; Display typefaces: British typefoundries ; Popular reading: broadsides, chapbooks and almanacs ; Newspapers and early advertising ; Advertising and the growing influence of the USA ; Display typefaces: American wood type -- Mechanization and international ambition : The influence of mechanization on the status of design ; Advertising and the advertising agency ; Packaging and the retail business ; Posters and the entertainment business ; Information design for transport systems ; Lithography and the advent of colour printing ; Mechanization and the failures of training ; Early photography and its influence on illustration ; The elevation of the jobbing printer -- Artistic aspirations for mass communication : The apprentice and technical college ; The United States and artistic printing ; Artistic printing in Britain ; Photography and printing technology ; Colour printing and advertising -- The rise of advertising and design : From Arts and Crafts to Art Nouveau ; Art, design and the cultural magazine ; The fall of artistic printing ; The mechanization of type composition ; The commercial artist and the poster -- Printing at the service of design : Craft, science and revival ; The independent designer ; Designers working with printers ; Establishing credibility for design ; Graphic design and the graphic designer ; Postscript.
000693736 520__ $$aAlthough the term was not coined until the 1920s, graphic design existed long before there were any graphic designers. This lavish volume is a vibrant mix of beautifully crafted printed ephemera from the past. It is a visual journey through the pre-history of graphic design, charting the printer's progress from jobbing tradesman to the heights and hallowed status of artistic printer. Showcasing work from a host of anonymous talents whose names are lost to history as well as seminal, pioneering typographers, artists and printers such as Giambattista Bodoni, William Morris and Oscar Harpel, it reveals how those working on both sides of the Atlantic responded to everyday communication issues with original solutions and breathtaking flair and skill. The extraordinarily diverse results - the precursor of what we now call graphic design - are a celebratory cultural feast of the jobbing printer's contribution to visual culture and heritage.--Publisher information.
000693736 650_0 $$aGraphic design (Typography)$$xHistory.
000693736 650_0 $$aType and type-founding$$xHistory.
000693736 650_0 $$aLetterpress printing$$xHistory.
000693736 85200 $$bgen$$hZ246$$i.J87$$i2012
000693736 909CO $$ooai:library.usi.edu:693736$$pGLOBAL_SET
000693736 980__ $$aBIB
000693736 980__ $$aBOOK