@article{693834,
      note = {First edition published under title: The entertainment  marketing revolution. Upper Saddle River, N.J. : Financial  Times Prentice Hall, ©2002.},
      author = {Lieberman, Al, and Esgate, Patricia, and Lieberman, Al.},
      url = {http://library.usi.edu/record/693834},
      title = {The definitive guide to entertainment marketing : bringing  the moguls, the media, and the magic to the world /},
      recid = {693834},
      pages = {viii, 294 pages :},
}