TY  - BOOK
T1  - The definitive guide to entertainment marketing :bringing the moguls, the media, and the magic to the world /
AU  - Lieberman, Al,
AU  - Esgate, Patricia,
AU  - Lieberman, Al.
ET  - Second edition.
CN  - P96.M36
CN  - P96.M36
N1  - First edition published under title: The entertainment marketing revolution. Upper Saddle River, N.J. : Financial Times Prentice Hall, ©2002.
ID  - 693834
KW  - Mass media
KW  - Amusements
SN  - 9780133092080
SN  - 0133092089
TI  - The definitive guide to entertainment marketing :bringing the moguls, the media, and the magic to the world /
ER  -