000693834 000__ 02141cam\a2200361Ia\4500
000693834 001__ 693834
000693834 005__ 20210515093436.0
000693834 008__ 130130t20132014njua\\\\\b\\\\001\0\eng\d
000693834 020__ $$a9780133092080$$qhardcover
000693834 020__ $$a0133092089$$qhardcover
000693834 035__ $$a(OCoLC)ocn827950216
000693834 035__ $$a693834
000693834 040__ $$aUKMGB$$beng$$cUKMGB$$dOCLCO$$dYDXCP$$dCDX$$dUAB$$dNBW$$dIAD$$dOCLCF$$dWEX$$dCHVBK
000693834 049__ $$aISEA
000693834 050_4 $$aP96.M36$$bL54 2013
000693834 08204 $$a302.230688$$223
000693834 1001_ $$aLieberman, Al,$$eauthor.
000693834 24514 $$aThe definitive guide to entertainment marketing :$$bbringing the moguls, the media, and the magic to the world /$$cAl Lieberman and Patricia Esgate.
000693834 24630 $$aEntertainment marketing
000693834 250__ $$aSecond edition.
000693834 264_1 $$aUpper Saddle River, New Jersey :$$bFT Press/Pearson Education Inc.,$$c[2013]
000693834 264_4 $$c©2014
000693834 300__ $$aviii, 294 pages :$$billustrations ;$$c24 cm
000693834 336__ $$atext$$2rdacontent
000693834 337__ $$aunmediated$$2rdamedia
000693834 338__ $$avolume$$2rdacarrier
000693834 500__ $$aFirst edition published under title: The entertainment marketing revolution. Upper Saddle River, N.J. : Financial Times Prentice Hall, ©2002.
000693834 504__ $$aIncludes bibliographical references and index.
000693834 5050_ $$aIntroduction. Let Us Entertain You -- 1. Begin with the Basics: The What and Where of Entertainment Marketing -- 2. Getting the Product to Market: Who and How -- 3. Marketing Movies: Building Wannasee, Haftasee, and Mustsee -- 4. The Business of Broadcasting: Network TV, Syndication, and Radio -- 5. The Rising Tide of Technology: Television Content Delivery in a Digital Age -- 6. Digital Disruption -- 7. Publishing: The Printed Word Goes Digital -- 8. A Handful of Content: Games, Mobile Applications, and Mobile Marketing -- 9. The Universal Language: Music -- 10. Major Leagues, Major Money: Sports -- 11. On the Road: Travel and Tourism -- 12. What's Next: A Global Snapshot -- Conclusion. Where Do We Go From Here?.
000693834 650_0 $$aMass media$$xMarketing.
000693834 650_0 $$aAmusements$$xMarketing.
000693834 7001_ $$aEsgate, Patricia,$$eauthor.
000693834 7001_ $$aLieberman, Al.$$tEntertainment marketing revolution.
000693834 85200 $$bgen$$hP96.M36$$iL54$$i2013
000693834 909CO $$ooai:library.usi.edu:693834$$pGLOBAL_SET
000693834 980__ $$aBIB
000693834 980__ $$aBOOK