Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick.
2013
TK5105.88817 .M36 2013eb
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Details
Title
Status update : celebrity, publicity, and branding in the social media age / Alice E. Marwick.
Author
Marwick, Alice Emily.
ISBN
9780300199154 (electronic book)
9780300176728
9780300176728
Published
New Haven : Yale University Press, [2013]
Copyright
©2013
Language
English
Description
1 online resource (369 pages)
Call Number
TK5105.88817 .M36 2013eb
Dewey Decimal Classification
305.5/2
Summary
Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequality and provides companies with the means of invading privacy in search of profits.
"Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists--explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques--such as self-branding, micro-celebrity, and life-streaming--to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender." -- Publisher's description.
"Social media technologies such as YouTube, Twitter, and Facebook promised a new participatory online culture. Yet, technology insider Alice Marwick contends in this insightful book, "Web 2.0" only encouraged a preoccupation with status and attention. Her original research--which includes conversations with entrepreneurs, Internet celebrities, and Silicon Valley journalists--explores the culture and ideology of San Francisco's tech community in the period between the dot com boom and the App store, when the city was the world's center of social media development. Marwick argues that early revolutionary goals have failed to materialize: while many continue to view social media as democratic, these technologies instead turn users into marketers and self-promoters, and leave technology companies poised to violate privacy and to prioritize profits over participation. Marwick analyzes status-building techniques--such as self-branding, micro-celebrity, and life-streaming--to show that Web 2.0 did not provide a cultural revolution, but only furthered inequality and reinforced traditional social stratification, demarcated by race, class, and gender." -- Publisher's description.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Status update : celebrity, publicity, and branding in the social media age.
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Table of Contents
A Cultural History of Web 2.0
Leaders and Followers : Status in the Tech Scene
Fabulous Lives of Micro-Celebrities
Self-Branding : The (Safe for Work) Self
Lifestreaming : We Live in Public
Designed in California : Entrepreneurship and the Myths of Web 2.0
Conclusion
Appendix: Cast of Characters.
Leaders and Followers : Status in the Tech Scene
Fabulous Lives of Micro-Celebrities
Self-Branding : The (Safe for Work) Self
Lifestreaming : We Live in Public
Designed in California : Entrepreneurship and the Myths of Web 2.0
Conclusion
Appendix: Cast of Characters.