000695190 000__ 02993cam\a2200445Ki\4500
000695190 001__ 695190
000695190 005__ 20230306135425.0
000695190 006__ m\\\\\o\\d\\\\\\\\
000695190 007__ cr\cnu|||unuuu
000695190 008__ 130822s2014\\\\sz\a\\\\ob\\\\001\0\eng\d
000695190 020__ $$a9783319005393 $$qelectronic book
000695190 020__ $$a3319005391 $$qelectronic book
000695190 020__ $$z9783319005386
000695190 0247_ $$a10.1007/978-3-319-00539-3$$2doi
000695190 035__ $$aSP(OCoLC)ocn856550108
000695190 035__ $$aSP(OCoLC)856550108
000695190 040__ $$aGW5XE$$erda$$epn$$cGW5XE$$dN$T$$dIDEBK$$dYDXCP$$dCOO
000695190 049__ $$aISEA
000695190 050_4 $$aHD30.4
000695190 08204 $$a658.5/7$$223
000695190 1001_ $$aSreejesh, S.,$$eauthor.
000695190 24510 $$aBusiness research methods$$h[electronic resource] :$$ban applied orientation /$$cS. Sreejesh, Sanjay Mohapatra, M. R. Anusree.
000695190 264_1 $$aCham :$$bSpringer,$$c2014.
000695190 300__ $$a1 online resource (xxiii, 281 pages) :$$billustrations (some color)
000695190 336__ $$atext$$btxt$$2rdacontent
000695190 337__ $$acomputer$$bc$$2rdamedia
000695190 338__ $$aonline resource$$bcr$$2rdacarrier
000695190 504__ $$aIncludes bibliographical references and index.
000695190 5050_ $$aIntroduction to Business Research -- Business Research Process -- Business Research Design: An Overview -- Exploratory Research Design -- Descriptive Research Design -- Causal Research Design: Experimentation -- Measurement and Scaling -- Questionaire Design -- Data Preparation and Preliminary Analysis -- Analysis of Variance (ANOVA) -- Regression Analysis -- Factor Analysis -- Cluster Analysis -- Logistic Regression -- Business Research Reports.
000695190 506__ $$aAccess limited to authorized users.
000695190 520__ $$aSince research is best learned by doing, this book emphasizes a hands-on, do-it yourself approach. The readers have many opportunities to see how business researches affect and support management decision. The book used a case study approach for all the chapters with interactive videos. The book gave emphasis to quantitative data analysis using a software program, IBM SPSS 20.0. The data analysis chapters illustrate in detail each step in running the software programs. The software programs files are provided for all data sets: outputs, demonstration movies, and screen captures are on the book's website. This book provides students most extensive help available to learn quantitative data analysis using SPSS. Thus, the authors prepared this textbook and all the additional materials to help the students to understand the functional principles of business research and how to apply them in real-life situations.
000695190 588__ $$aDescription based on online resource; title from PDF title page (SpringerLink, viewed August 20, 2013).
000695190 650_0 $$aBusiness$$xResearch.
000695190 650_0 $$aManagement information systems.
000695190 7001_ $$aMohapatra, Sanjay,$$eauthor.
000695190 7001_ $$aAnusree, M. R.,$$eauthor.
000695190 85280 $$bebk$$hSpringerLink
000695190 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-3-319-00539-3$$zOnline Access
000695190 909CO $$ooai:library.usi.edu:695190$$pGLOBAL_SET
000695190 980__ $$aEBOOK
000695190 980__ $$aBIB
000695190 982__ $$aEbook
000695190 983__ $$aOnline
000695190 994__ $$a92$$bISE