Corporate social responsibility in the global business world [electronic resource] / Asli Yüksel Mermod, Samuel O. Idowu, editors.

Corporate social responsibility in the global business world [electronic resource] / Asli Yüksel Mermod, Samuel O. Idowu, editors.

9783642376207 electronic book
3642376207 electronic book
9783642376191

Heidelberg : Springer, [2013?]

©2014

English

1 online resource (xxxv, 367 pages) : illustrations

10.1007/978-3-642-37620-7 doi

HD60

658.4/08

This book provides an overview of the application of Corporate Social Responsibility in businesses and corporations around the world. Primarily based on real cases, it focuses on different approaches to CSR from a global perspective. It provides a critique of the "wrong" practices often employed even by multinational organizations, and highlights the resultant negative effects. On the other hand the book demonstrates good examples that can help multinationals or even entire countries to achieve both a better reputation and increased profitability. "CSR in the Global Business World" is a rich resource of illustrative cases, serving both as a basis for ongoing research as well as for teaching purposes at the business school level.

Includes index.

Access limited to authorized users.

Description based on online resource; title from PDF title page (SpringerLink, viewed September 3, 2013).

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