@article{695745,
      author = {Guerzoni, Marco,},
      url = {http://library.usi.edu/record/695745},
      title = {Product variety in automotive industry understanding niche  markets in America / [electronic resource] :},
      abstract = {This book is about the history of product variety in the  US automotive industry from the black Ford-T to hot-rodders  and easy-riders up to latest trends. It focuses on the dual  structure of automotive industry in the United States: on  one hand, relatively few and large companies producing cars  that apparently achieve a degree of market power through  product differentiation, and on the other hand, a  relatively small niche market with distinct and smaller  producers offering specialty equipment to enhance the  performance, appearance, and handling of vehicles. The book  presents novel results from an in-depth study with  implications for both economic theory and the management of  product variety.},
      doi = {https://doi.org/10.1007/978-3-319-01907-9},
      recid = {695745},
      pages = {1 online resource (xi, 63 pages) :},
}