Business process blueprinting [electronic resource] : a method for customer-oriented business process modeling / Michael Hewing.

Business process blueprinting [electronic resource] : a method for customer-oriented business process modeling / Michael Hewing.

9783658037291 electronic book
3658037296 electronic book
9783658037284

Wiesbaden : Springer Gabler, [2013?]

©2014

English

1 online resource (xvii, 229 pages) : color illustrations.

10.1007/978-3-658-03729-1 doi

HD30.213

650

Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company's processes. To ensure a long-lasting requirement of a firm's service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers' perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer's point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.

Ph.D. Freie Universität Berlin 2013.

Includes bibliographical references.

Access limited to authorized users.

Description based on online resource; title from PDF title page (SpringerLink, viewed October 7, 2013).

Online Resources > Ebooks
All Resources