TY  - GEN
N2  - How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e. greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations w.
AB  - How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e. greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations w.
T1  - Social media and emerging economiestechnological, cultural and economic implications /
DA  - 2013.
CY  - Cham :
AU  - Del Giudice, Manlio.
AU  - Della Peruta, Maria Rosaria.
AU  - Carayannis, Elias G.
CN  - SpringerLink
CN  - HN90.M3
PB  - Springer,
PP  - Cham :
PY  - 2013.
ID  - 695841
KW  - Social media
SN  - 9783319024905
SN  - 3319024906
TI  - Social media and emerging economiestechnological, cultural and economic implications /
LK  - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-3-319-02490-5
UR  - https://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-3-319-02490-5
ER  -