Title
Social media and emerging economies [electronic resource] : technological, cultural and economic implications / Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis.
ISBN
9783319024905 electronic book
3319024906 electronic book
9783319024899
Imprint
Cham : Springer, 2013.
Language
English
Description
1 online resource (110 p.)
Call Number
HN90.M3 .D384 2013
Dewey Decimal Classification
302.230973
Summary
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e. greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations w.
Access Note
Access limited to authorized users.
Source of Description
Description based upon print version of record.
Series
SpringerBriefs in business.
Social Web Sites: Practices and Tools for Emerging Markets
Web 2.0, Social Media and Developing Economies: State of the Art and Practical Opportunities
The Institutional Foundations of Transition and Emerging Economies
From Information Society to Network Society: The Challenge
Emerging Markets, Social Network and the Question of Legitimacy.
