Social media and emerging economies [electronic resource] : technological, cultural and economic implications / Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis.
Del Giudice, Manlio.; Della Peruta, Maria Rosaria.; Carayannis, Elias G.
2013
HN90.M3 .D384 2013
Available Online

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Title
Social media and emerging economies [electronic resource] : technological, cultural and economic implications / Manlio Del Giudice, Maria Rosaria Della Peruta, Elias G. Carayannis.
Author
Del Giudice, Manlio.
ISBN
9783319024905 electronic book
3319024906 electronic book
9783319024899
Publication Details
Cham : Springer, 2013.
Language
English
Description
1 online resource (110 p.)
Call Number
HN90.M3 .D384 2013
Dewey Decimal Classification
302.230973
Summary
How have social media in emerging economies evolved differently from the rest of the world? According to studies and anecdotal evidence, innovations in the use of social media tools occur more frequently in emerging economies than they do in developed markets. The aim of this volume is to show that in emerging regions (such as China, India, and South America) where the participation of stakeholders in the circuit of social media is more active (i.e. greater frequency of contacts and creativity in the elaboration of contents), organizations not only are involved in a set of exchange relations w.
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Access limited to authorized users.
Source of Description
Description based upon print version of record.
Added Author
Della Peruta, Maria Rosaria.
Carayannis, Elias G.
Series
SpringerBriefs in business.
Available in Other Form
Social Media and Emerging Economies : Technological, Cultural and Economic Implications
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All Resources
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The Institutional Foundations of Transition and Emerging Economies
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Emerging Markets, Social Network and the Question of Legitimacy.

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