Aiming big with small cars [electronic resource] : emergence of a lead market in India / Rajnish Tiwari, Cornelius Herstatt.
Tiwari, Rajnish, author.; Herstatt, Cornelius, author.
2014
HD9710.I4
Available Online

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Title Aiming big with small cars [electronic resource] : emergence of a lead market in India / Rajnish Tiwari, Cornelius Herstatt.
Author Tiwari, Rajnish, author.
ISBN 9783319020662 electronic book
3319020668 electronic book
9783319020655
DOI https://doi.org/10.1007/978-3-319-02066-2
Published Cham : Springer, 2014.
Language English
Description 1 online resource (xxvii, 229 pages) : illustrations.
Item Number 10.1007/978-3-319-02066-2 doi
Call Number HD9710.I4
Dewey Decimal Classification 338.4/7629222
Summary This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Bibliography, etc. Note Incldues bibliographical references.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from PDF title page (SpringerLink, viewed November 4, 2013).
Added Author Herstatt, Cornelius, author.
Series India studies in business and economics.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Setting the Scene
Developing Countries and Innovation
Exploring Opportunities for Global Innovation
Growing Demand for Affordable Solutions
Need for a Rethink
Investigating India's Small Car Industry
Profile of India's Automobile Industry
Role of Small Cars in India's Passenger Car Segment
Shaping the Context
Conclusions.

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