Aiming big with small cars [electronic resource] : emergence of a lead market in India / Rajnish Tiwari, Cornelius Herstatt.
2014
HD9710.I4
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Title
Aiming big with small cars [electronic resource] : emergence of a lead market in India / Rajnish Tiwari, Cornelius Herstatt.
Author
Tiwari, Rajnish, author.
ISBN
9783319020662 electronic book
3319020668 electronic book
9783319020655
3319020668 electronic book
9783319020655
Published
Cham : Springer, 2014.
Language
English
Description
1 online resource (xxvii, 229 pages) : illustrations.
Item Number
10.1007/978-3-319-02066-2 doi
Call Number
HD9710.I4
Dewey Decimal Classification
338.4/7629222
Summary
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.
Bibliography, etc. Note
Incldues bibliographical references.
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Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (SpringerLink, viewed November 4, 2013).
Added Author
Herstatt, Cornelius, author.
Series
India studies in business and economics.
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Table of Contents
Setting the Scene
Developing Countries and Innovation
Exploring Opportunities for Global Innovation
Growing Demand for Affordable Solutions
Need for a Rethink
Investigating India's Small Car Industry
Profile of India's Automobile Industry
Role of Small Cars in India's Passenger Car Segment
Shaping the Context
Conclusions.
Developing Countries and Innovation
Exploring Opportunities for Global Innovation
Growing Demand for Affordable Solutions
Need for a Rethink
Investigating India's Small Car Industry
Profile of India's Automobile Industry
Role of Small Cars in India's Passenger Car Segment
Shaping the Context
Conclusions.