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Table of Contents
Staring at the Bottom and Rising to the Top
Choosing the Right Development Option
Don't Compete in a Market, Create It
Generating Revenue from Various Business Models
Managing Users Today for Success Tomorrow
What's Hot and What's Not
Making the Most of Your Advertising Money
Plan to Scale, or Your App Will Fail
The Life Cycles of Apps
Selling the Rights and Cashing Out
Keeping Piracy to a Minimum
Evolving with the App Store.
Choosing the Right Development Option
Don't Compete in a Market, Create It
Generating Revenue from Various Business Models
Managing Users Today for Success Tomorrow
What's Hot and What's Not
Making the Most of Your Advertising Money
Plan to Scale, or Your App Will Fail
The Life Cycles of Apps
Selling the Rights and Cashing Out
Keeping Piracy to a Minimum
Evolving with the App Store.