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000696036 020__ $$a9783319013541$$qelectronic book
000696036 020__ $$a3319013548$$qelectronic book
000696036 020__ $$z9783319013534
000696036 0247_ $$a10.1007/978-3-319-01354-1$$2doi
000696036 035__ $$aSP(OCoLC)ocn863691610
000696036 035__ $$aSP(OCoLC)863691610
000696036 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dN$T$$dE7B$$dYDXCP$$dCOO
000696036 049__ $$aISEA
000696036 050_4 $$aHD9711.5.A2
000696036 08204 $$a629.10688$$223
000696036 1001_ $$aMalaval, Philippe,$$eauthor.
000696036 24510 $$aAerospace marketing management$$h[electronic resource] :$$ba handbook for the entire value chain /$$cPhilippe Malaval, Christophe Benaroya, Jonathan Aflalo.
000696036 264_1 $$aCham :$$bSpringer,$$c2014.
000696036 300__ $$a1 online resource (xv, 590 pages) :$$billustrations.
000696036 336__ $$atext$$btxt$$2rdacontent
000696036 337__ $$acomputer$$bc$$2rdamedia
000696036 338__ $$aonline resource$$bcr$$2rdacarrier
000696036 4901_ $$aManagement for professionals
000696036 504__ $$aIncludes bibliographical references and index.
000696036 5050_ $$aMarketing in the aeronautics industry -- The Individual and Organizational Purchase -- Business Marketing Intelligence -- Market Segmentation and Positioning -- Marketing and Sales Action Plan -- Innovation and Product Management -- Marketing of Services -- Pricing Policy -- Selecting Distribution Channels and Sales Team Management -- Project Marketing -- Communication Policy -- Selecting Media -- Brand Management -- Building Loyalty: Maintenance, Customer Training and Offsets -- Alliance Strategies.
000696036 506__ $$aAccess limited to authorized users.
000696036 520__ $$aThis book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
000696036 588__ $$aDescription based on print version record.
000696036 650_0 $$aAeronautics$$xEquipment and supplies$$xMarketing.
000696036 650_0 $$aAerospace industries$$xManagement.
000696036 7001_ $$aBénaroya, Christophe,$$eauthor.
000696036 7001_ $$aAflalo, Jonathan,$$eauthor.
000696036 77608 $$iPrint version:$$aMalaval, Philippe, author.$$tAerospace marketing management$$z9783319013534$$w(OCoLC)857525295
000696036 830_0 $$aManagement for professionals.
000696036 85280 $$bebk$$hSpringerLink
000696036 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-3-319-01354-1$$zOnline Access
000696036 909CO $$ooai:library.usi.edu:696036$$pGLOBAL_SET
000696036 980__ $$aEBOOK
000696036 980__ $$aBIB
000696036 982__ $$aEbook
000696036 983__ $$aOnline
000696036 994__ $$a92$$bISE