Handbook of strategic e-business management [electronic resource] / Francisco J. Martínez-López, editor.

9783642397479 electronic book
3642397476 electronic book
9783642397462
3642397468

Heidelberg : Springer, [2014]

English

1 online resource (xxi, 1011 pages) : illustrations.

HF5548.32 .H36 2014

658.872

This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts: background; evolved strategic framework for the management of companies; key business processes, areas and activities; and, finally, emerging issues, trends and opportunities, with special attention to diverse Social Web-related implications. The articles are varied, timely and present high-quality research; many of these unique contributions will be especially valued and influential for business scholars and professionals interested in e-business. Many of the contributors are outstanding business scholars who are or have been editors-in-chief of top-ranked management and business journals or have made significant contributions to the development of their respective fields.

Includes bibliographical references and index.

Access limited to authorized users.

Description based on print version record.

Progress in IS.

Print version: 3642397468

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