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000696483 020__ $$a9783319026879 (eBook)
000696483 020__ $$a3319026879 (eBook)
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000696483 0247_ $$a10.1007/978-3-319-02687-9$$2doi
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000696483 035__ $$aSP(OCoLC)868892378
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000696483 050_4 $$aHD30.4$$b.S64 2014eb
000696483 08204 $$a658.83$$223
000696483 1001_ $$aSreejesh, S.,$$eauthor.
000696483 24510 $$aMixed method research design$$h[electronic resource] :$$ban application in consumer-brand relationships (CBR) /$$cS. Sreejesh, Sanjay Mohapatra.
000696483 264_1 $$aCham :$$bSpringer,$$c[2014]
000696483 264_4 $$c©2014
000696483 300__ $$a1 online resource (xiii, 174 pages) :$$billustrations
000696483 336__ $$atext$$btxt$$2rdacontent
000696483 337__ $$acomputer$$bc$$2rdamedia
000696483 338__ $$aonline resource$$bcr$$2rdacarrier
000696483 504__ $$aIncludes bibliographical references (pages 165-172) and index.
000696483 5050_ $$aTheoretical development and hypotheses -- Research methodology -- Analysis and results -- Discussion, implications and conclusions.
000696483 506__ $$aAccess limited to authorized users.
000696483 520__ $$aThis book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs. Mixed Method Research Design: An Application in Consumer-Brand Relationships (CBR) begins with an introduction, providing background on the study including related literature in the areas of consumer-brand relationships, which helps the book to show how research questions and research objectives can be developed for the mixed method study. This is followed by a detailed explanation of the methodology, which establishes the ground rule for the study. Finally it takes look at the analysis and results of mixed method research study. Additionally the book examines the procedures of mixing of qualitative and quantitative paradigms in research both in terms of hypothesis development and testing. It helps readers understand how to design their research studies using mixed method design. It also demonstrates managerial implications, to help understand how mixed research design could be used to show contribution to the theory and practice.
000696483 588__ $$aDescription based on online resource; title from PDF title page (SpringerLink, viewed November 25, 2013).
000696483 650_0 $$aManagement$$xResearch.
000696483 650_0 $$aMixed methods research.
000696483 650_0 $$aMarketing research.
000696483 7001_ $$aMohapatra, Sanjay,$$eauthor.
000696483 85280 $$bebk$$hSpringerLink
000696483 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-3-319-02687-9$$zOnline Access
000696483 909CO $$ooai:library.usi.edu:696483$$pGLOBAL_SET
000696483 980__ $$aEBOOK
000696483 980__ $$aBIB
000696483 982__ $$aEbook
000696483 983__ $$aOnline
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