Fashion branding and consumer behaviors [electronic resource] : scientific models / Tsan-Ming Choi, editor.
Choi, Tsan-Ming, editor of compilation.
2014
HF5415.32
Available Online

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Title Fashion branding and consumer behaviors [electronic resource] : scientific models / Tsan-Ming Choi, editor.
ISBN 9781493902774 electronic book
1493902776 electronic book
9781493902767
DOI https://doi.org/10.1007/978-1-4939-0277-4
Published New York : Springer, 2014.
Copyright ©2014
Language English
Description 1 online resource (ix, 151 pages) : illustrations.
Other Standard Identifiers 10.1007/978-1-4939-0277-4 doi
Call Number HF5415.32
Dewey Decimal Classification 658.8/342
Summary Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on online resource; title from PDF title page (SpringerLink, viewed February 3, 2014).
Added Author Choi, Tsan-Ming, editor of compilation.
Series International series on consumer science, 2191-5660
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Record Appears in Online Resources > Ebooks
All Resources
I. Introduction and Review
Fashion Branding and Consumer Behaviors: An Introduction
Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda
Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective
II. Analytical Modeling Research
Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market
An Analysis of Fashion Brand Extensions by Artificial Neural Networks
III. Empirical Studies
"Domestic Made" or "Foreign Made" Luxury Brands?
Co-branding in Fast Fashion: the Impact of Consumers' Need for Uniqueness on Purchase Perception
How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix
Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.

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