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000696685 0167_ $$a016635862$$2Uk
000696685 020__ $$a9781493902774 $$qelectronic book
000696685 020__ $$a1493902776 $$qelectronic book
000696685 020__ $$z9781493902767
000696685 0247_ $$a10.1007/978-1-4939-0277-4$$2doi
000696685 035__ $$aSP(OCoLC)ocn870309171
000696685 035__ $$aSP(OCoLC)870309171
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000696685 050_4 $$aHF5415.32
000696685 08204 $$a658.8/342$$223
000696685 24500 $$aFashion branding and consumer behaviors$$h[electronic resource] :$$bscientific models /$$cTsan-Ming Choi, editor.
000696685 264_1 $$aNew York :$$bSpringer,$$c2014.
000696685 264_4 $$c©2014
000696685 300__ $$a1 online resource (ix, 151 pages) :$$billustrations.
000696685 336__ $$atext$$btxt$$2rdacontent
000696685 337__ $$acomputer$$bc$$2rdamedia
000696685 338__ $$aonline resource$$bcr$$2rdacarrier
000696685 4901_ $$aInternational Series on Consumer Science,$$x2191-5660
000696685 500__ $$aIncludes index.
000696685 5050_ $$aI. Introduction and Review -- Fashion Branding and Consumer Behaviors: An Introduction -- Luxury Fashion Branding: Literature Review, Research Trends and Research Agenda -- Fashion Brand Personality and Advertisement Response: Incorporating a Symbolic Interactionist Perspective -- II. Analytical Modeling Research -- Optimizing Fashion Branding Strategies: Management of Variety of Items and Length of Lifecycles in a Stochastically Fluctuating Market -- An Analysis of Fashion Brand Extensions by Artificial Neural Networks -- III. Empirical Studies -- "Domestic Made" or "Foreign Made" Luxury Brands? -- Co-branding in Fast Fashion: the Impact of Consumers' Need for Uniqueness on Purchase Perception -- How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix -- Consumer Perceived Risks Towards Online Group Buying Service for Fashion Apparel Products.
000696685 506__ $$aAccess limited to authorized users.
000696685 520__ $$aFashion Branding and Consumer Behaviors presents eye-opening theory, literature review, and original research on the mutual influence of branding strategies and consumer response. Contributors use multiple methods to analyze consumers' psychosocial needs and the extent that their fulfillment goes beyond the usefulness or value of the items they purchase as well as the fashion industry's means of communicating brand identity and enhancing brand loyalty. Along the way, these studies raise important questions about consumer behaviors, consumer welfare, and the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and advertisement response. Optimizing fashion branding strategies in a fluctuating market. An analysis of fashion brand extensions by artificial neural networks. Domestic or foreign luxury brands? A comparison of status- and non-status- seeking teenagers. The impact of consumers' need for uniqueness on purchase perception. How brand awareness relates to market outcome, brand equity, and the marketing mix. A breakthrough volume on the complexities of how and why we buy, Fashion Branding and Consumer Behaviors will captivate researchers and practitioners in the fields of consumer psychology, marketing, and economics.
000696685 588__ $$aDescription based on online resource; title from PDF title page (SpringerLink, viewed February 3, 2014).
000696685 650_0 $$aConsumer behavior.
000696685 650_0 $$aFashion merchandising.
000696685 650_0 $$aBranding (Marketing)
000696685 7001_ $$aChoi, Tsan-Ming,$$eeditor of compilation.
000696685 830_0 $$aInternational series on consumer science,$$x2191-5660
000696685 85280 $$bebk$$hSpringerLink
000696685 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://dx.doi.org/10.1007/978-1-4939-0277-4$$zOnline Access
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000696685 980__ $$aEBOOK
000696685 980__ $$aBIB
000696685 982__ $$aEbook
000696685 983__ $$aOnline
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