Retail internationalization [electronic resource] : analysis of market entry modes, format transfer and coordination of retail activities / Stefan Elsner.

Retail internationalization [electronic resource] : analysis of market entry modes, format transfer and coordination of retail activities / Stefan Elsner.

9783658010966 electronic book
3658010967 electronic book
9783658010959

Wiesbaden : Springer Gabler, [2014]

English

1 online resource (xxi, 199 pages) : illustrations.

10.1007/978-3-658-01096-6 doi

HF1379

382

Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the successful retail format transfer and the successful organizational structure abroad. Based on substantial macro-economic data and comprehensive interviews with retail firms operating internationally, the results emphasize the necessity of an established frame that provides the general direction, but leaves enough room for adaptations. Based on this finding, important implications can be drawn for research and practice. Contents Entry Mode Choice Format Transfer Standardization and Adaptation Organizational Structure Target Groups Researchers and students of business administration with majors in marketing and international management. Executives, managers and experts in the area of corporate management, international expansion and subsidiary management. About the author Dr. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the University of Trier.

Ph.D. Universität Trier 2012.

Includes bibliographical references (pages [159]-193).

Access limited to authorized users.

Description based on print version record.

Gabler research. Retailing and international marketing.

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