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Retail branding and store loyalty [electronic resource] : analysis in the context of reciprocity, store accessibility, and retail formats / Bettina Berg ; with a foreword by Prof. Dr. Prof. h.c. Bernhard Swoboda.

Berg, Bettina, author.; Swoboda, Bernhard, writer of supplementary textual content.
2013
HF5415.1255
Available Online
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Title
Retail branding and store loyalty [electronic resource] : analysis in the context of reciprocity, store accessibility, and retail formats / Bettina Berg ; with a foreword by Prof. Dr. Prof. h.c. Bernhard Swoboda.
Author
Berg, Bettina, author.
ISBN
9783658015961 electronic book
3658015969 electronic book
9783658015954
DOI
https://doi.org/10.1007/978-3-658-01596-1
Published
Wiesbaden : Springer Gabler, [2013?]
Copyright
©2014
Language
English
Description
1 online resource (xix, 180 pages) : illustrations (some color)
Item Number
10.1007/978-3-658-01596-1 doi
Call Number
HF5415.1255
Dewey Decimal Classification
658.8
Summary
Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in determining store loyalty. Second, she evaluates whether retail brand equity or store accessibility provides a greater contribution to store loyalty across different local competitive situations. Third, she investigates whether perceptions of format specific core attributes differ in their impact on the brand building process in saturated and emerging markets.
Dissertation Note
Ph.D. Universität Trier 2012.
Bibliography, etc. Note
Includes bibliographical references (p. [147]-174).
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (SpringerLink, viewed September 9, 2013).
Added Author
Swoboda, Bernhard, writer of supplementary textual content.
Series
Gabler research. Retailing and international marketing.
Linked Resources
Online Access
Record Appears in
Online Resources > Ebooks
All Resources
Managing Retail Brands Across Different Consumer Perception Levels
Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers
Managing retail brands in the light of different local competitive contexts
Importance of Retail Brand Equity and Store Accessibility for Store Loyalty in Local Competition
Managing Retail Brands Within Different Retail Formats in an International Context
A Comparison Study in Germany and Romania on the International Transfer and Perception of Retail Formats.

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