Innovation in a high technology B2B context [electronic resource] : exploring supply networks, processes and management / Monika Maria Möhring ; foreword by Prof. John Finch.
2014
HD38.5
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Title
Innovation in a high technology B2B context [electronic resource] : exploring supply networks, processes and management / Monika Maria Möhring ; foreword by Prof. John Finch.
ISBN
9783658057213 electronic book
3658057211 electronic book
9783658057206
3658057211 electronic book
9783658057206
Published
Wiesbaden : Springer Gabler, 2014.
Language
English
Description
1 online resource (xxv, 291 pages) : illustrations
Item Number
10.1007/978-3-658-05721-3 doi
Call Number
HD38.5
Dewey Decimal Classification
658.8
Summary
Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Mohring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.
Note
"Dissertation University of Strathclyde Business School, Glasgow, 2013."
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (SpringerLink, viewed April 24, 2014).
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