Neuromarketing in the B-to-B-sector: importance, potential and its implications for brand management / Friedrich Gentner.
2012
HF5415.12615 .G46 2012
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Title
Neuromarketing in the B-to-B-sector: importance, potential and its implications for brand management / Friedrich Gentner.
Author
ISBN
9783842872820
9783842822825 (electronic bk.)
9783842822825 (electronic bk.)
Publication Details
Hamburg : Diplomica Verlag, 2012.
Language
English
Description
v, 67 p. : ill.
Call Number
HF5415.12615 .G46 2012
Note
Title from cover.
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
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