Irrationality in health care: what behavioral economics reveals about what we do and why / Douglas E. Hough.
Hough, Douglas E.
2013
RA410.53 .H669 2013
Available Online

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Title
Irrationality in health care: what behavioral economics reveals about what we do and why / Douglas E. Hough.
Author
Hough, Douglas E.
ISBN
9780804777971 (cloth : alk. paper)
9780804785747 (electronic bk.)
Publication Details
Stanford, Calif. : Stanford Economics and Finance, an imprint of Stanford University Press, 2013.
Language
English
Description
xvii, 291 p. : ill.
Call Number
RA410.53 .H669 2013
Dewey Decimal Classification
338.4/73621
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
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What is behavioral economics
and why should we care?
Keeping what we have, even if we don't like it
Managing expectations and behavior
Understanding the stubbornly inconsistent patient
Understanding the stubbornly inconsistent consumer
Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient
Explaining the cumulative impact of physicians' decisions
Can we use the concepts of behavioral economics to transform health care?

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