@article{702773, author = {Hough, Douglas E.}, url = {http://library.usi.edu/record/702773}, title = {Irrationality in health care: what behavioral economics reveals about what we do and why /}, publisher = {Stanford Economics and Finance, an imprint of Stanford University Press,}, recid = {702773}, pages = {xvii, 291 p. :}, address = {Stanford, Calif. :}, year = {2013}, }