Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.
2014
HF5415.5 .W5823 2014
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Details
Title
Connected CRM : implementing a big-data-driven, customer-centric business strategy / David Williams.
Author
ISBN
9781118835807
9781118863121 (electronic bk.)
9781118863190 (electronic bk.)
9781118863121 (electronic bk.)
9781118863190 (electronic bk.)
Published
Hoboken, New Jersey : Wiley, 2014.
Copyright
©2014
Language
English
Description
1 online resource (258 pages)
Call Number
HF5415.5 .W5823 2014
Dewey Decimal Classification
658.8/12
Note
Includes index.
"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
"How to Optimize Customer Value in a Big-Data, Digital World"--Cover.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Williams, David, 1963- Connected CRM : implementing a big-data-driven, customer-centric business strategy. Hoboken, New Jersey : Wiley, c2014 9781118835807
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