Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.
2014
HF5415.32 .Y377 2014
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Details
Title
Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill ; Adrian Morgan, cover design.
Author
Yarrow, Kit, 1958- author.
Edition
First edition.
ISBN
9781118647684
9781118859315 (electronic bk.)
9781118859315 (electronic bk.)
Published
San Francisco, California : Jossey-Bass, 2014.
Copyright
©2014
Language
English
Description
1 online resource (227 pages)
Call Number
HF5415.32 .Y377 2014
Dewey Decimal Classification
339.4/7019
Note
Includes index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Yarrow, Kit, 1958- Decoding the new consumer mind : how and why we shop and buy. First edition. San Francisco, California : Jossey-Bass, c2014 9781118647684
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