TY  - BOOK
N2  - It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.
AB  - It's often difficult to juggle promoting a library's electronic resources effectively at the same time as building basic visibility within the community it serves. Useful for librarians at any type of institution, this How-To-Do-It Manual guides readers through every step of developing, implementing, and evaluating plans to market e-resources in an approachable and user-friendly way. Kennedy and LaGuardia show how front line librarians can improve awareness of under-utilized resources and increase demand for more of the same, thereby encouraging increased funding.
T1  - Marketing your library's electronic resources :a how-to-do-it manual for librarians /
AU  - Kennedy, Marie R.
AU  - LaGuardia, Cheryl.
CN  - Z692.C65
CN  - Z692.C65
ID  - 705337
KW  - Libraries
KW  - Libraries
KW  - Electronic information resources
KW  - Libraries
SN  - 9781555708894
SN  - 1555708897
TI  - Marketing your library's electronic resources :a how-to-do-it manual for librarians /
LK  - http://www.alaeditions.org/web-extra-marketing-your-librarys-electronic-resources
UR  - http://www.alaeditions.org/web-extra-marketing-your-librarys-electronic-resources
ER  -