Part 1. How to design your marketing plan
Determine the purpose of your marketing plan
Fashion your marketing plan
Implement your marketing plan
Constructing your written marketing plan report
Assess your marketing plan
Revise and update your marketing plan ("lather, rinse, and repeat"). Part 2. Sample marketing plan reports
Marketing plan from an all-electronic library
Marketing plan from a public library, sample 1
Marketing plan from a public library, sample 2
Marketing plan from a university library
Appendix 1. Milner Library logo
Appendix 2. Activity planning feedback
Appendix 3. Speaker assessment form
Appendix 4. Target audience/specific media
Appendix 5. Media contacts
Appendix 6. Marketing timeline for standing annual activities
Appendix 7. Public relation/marketing request
Appendix 8. Flier posting information ; Mailbox stuffing information
Appendix 9. Table tent guidelines for campus dining halls.