Managing sport events / T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk.
Greenwell, T. Christopher, 1967-; Danzey-Bussell, Leigh Ann, 1965-; Shonk, David J., 1969-
2014
GV713 .G65 2014 (Mapit)
Available at General Collection

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Title Managing sport events / T. Christopher Greenwell, Leigh Ann Danzey-Bussell, David J. Shonk.
Author Greenwell, T. Christopher, 1967-
ISBN 9780736096119 hardcover
0736096116 hardcover
Publication Details Champaign, IL : Human Kinetics, c2014.
Language English
Description xi, 228 p. : ill. ; 29 cm.
Call Number GV713 .G65 2014
Dewey Decimal Classification 796.06/9
Bibliography, etc. Note Includes bibliographical references and index.
Added Author Danzey-Bussell, Leigh Ann, 1965-
Shonk, David J., 1969-
Record Appears in On-Campus Resources > Books
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Chapter 1. Understanding the sport event industry
chapter 2. Event conceptualization
chapter 3. Event bidding
chapter 4. Event staffing
chapter 5. Event budgeting
chapter 6. Event sponsorship
chapter 7. Event marketing
chapter 8. Media promotion and relations
chapter 9. Contract considerations
chapter 10. Risk management and negligence
chapter 11. Event services and logistics
chapter 12. Event-day management
chapter 13. Postevent details and evaluation.

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