TY  - BOOK
AU  - Tharp, Marye C.
CN  - HF5415.332.M56
CN  - HF5415.332.M56
ID  - 706104
KW  - Minority consumers
KW  - Marketing
KW  - Target marketing
KW  - Customer relations
SN  - 9780765642998
SN  - 0765642999
SN  - 9780765643001
SN  - 0765643006
T1  - Transcultural marketing :building customer relationships in multicultural America /
TI  - Transcultural marketing :building customer relationships in multicultural America /
ER  -