Transcultural marketing : building customer relationships in multicultural America / by Marye Tharp.
2014
HF5415.332.M56 T48 2014 (Mapit)
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Title
Transcultural marketing : building customer relationships in multicultural America / by Marye Tharp.
Author
ISBN
9780765642998 hardcover alkaline paper
0765642999 hardcover alkaline paper
9780765643001 paperback alkaline paper
0765643006 paperback alkaline paper
0765642999 hardcover alkaline paper
9780765643001 paperback alkaline paper
0765643006 paperback alkaline paper
Published
Armonk, New York : M.E. Sharpe, [2014]
Language
English
Description
xiv, 387 pages ; 24 cm
Call Number
HF5415.332.M56 T48 2014
Dewey Decimal Classification
658.8/12080973
Bibliography, etc. Note
Includes bibliographical references and index.
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