Haunted empire : Apple after Steve Jobs / Yukari Iwatani Kane.

Haunted empire : Apple after Steve Jobs / Yukari Iwatani Kane.

First edition.

9780062128256 hardcover
0062128256 hardcover
9780062326836 International Edition
006232683X International Edition

New York : HarperBusiness, an imprint of HarperCollins Publishers, [2014], ©2014.

English

x, 371 pages ; 24 cm

HD9696.2.U64 A67365 2014

338.7610040973

"Former Wall Street Journal technology reporter Yukari Iwatani Kane delves deep inside Apple in the two years since Steve Jobs's death, revealing the tensions and challenges CEO Tim Cook and his team face as they try to sustain Jobs's vision and keep the company moving forward. Steve Jobs's death raised one of the most pressing questions in the tech and business worlds: Could Apple stay great without its iconic leader? Many inside the company were eager to prove that Apple could be just as innovative as it had been under Jobs. Others were painfully aware of the immense challenge ahead. As its business has become more complex and global, Apple has come under intense scrutiny, much of it critical. Maintaining market leadership has become crucial as it tries to conquer new frontiers and satisfy the public's insatiable appetite for "insanely great" products" -- from publisher's web site.

Includes bibliographical references and index.

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