@article{706234,
      author = {Mohsin, Muhammad.},
      url = {http://library.usi.edu/record/706234},
      title = {Encyclopaedia of brand equity management., Vol. III/},
      publisher = {Himalaya Pub. House,},
      recid = {706234},
      pages = {320 p.},
      address = {Mumbai :},
      year = {2009},
}